"I've finally got something to replace my 'Where's the Beef' bumper sticker."

I only wish Homer Simpson's quote was correct: Nothing has replaced "Where's the Beef."

Too many people who read this blog were toddlers when it came out, so I'll explain: Basically, Wendy's used an old lady to trash-talk the more populare burger joints for their limp, grey mystery meat burgers.

And it worked; that was a great ad campaign, one that pole-vaulted the chain into fast-foods upper echelon (
It more or less made Wendy's a fast-food powerhouse and later turned Dave Thomas into a household name. His starring roles in later commercials helped that as well.

They could use another spin on that theme now, as the company struggles five years after Thomas died. They've been kind of rudderless ever since. And the "Where's the Beef" lady is long dead as well.


This has been Random Thought Number 27,411.